Designed for Tough Site Conditions, The New White Cementitious Adhesives Perform Across Heavy Load, Vibration, and Wet Area Installations
Navi Mumbai, (Maharashtra) [India] 24th February 2026: Walplast Products Pvt. Ltd., a leading manufacturer of building and construction materials in India, announces the launch of two new white cementitious tile adhesives, HomeSure TileEx EX 344 W and HomeSure TileEx EX 456 W. Both products are designed to deliver superior bonding strength, flexibility, and long-term performance across demanding tile and stone installations. With these additions, the company further strengthens its HomeSure range with high performance, standards-compliant solutions for residential, commercial, and infrastructure projects.
HomeSure TileEx EX 344 W is a highly polymerised, white cement-based adhesive engineered for superior adhesion in demanding exterior wall applications. Compliant with EN 12004 T3 C2TES1 and IS 15477:2019 standards, the product offers water resistance, slip resistance, flexibility, and extended open time, enabling better workability and placement accuracy on site. It is suitable for ceramic, clay, basalt, vitrified, porcelain, glass mosaic, and natural stone tiles, and can be used across both dry and wet areas. Built with high-end polymers and graded fillers, the product delivers strong bond performance and shock resistance, making it well suited for exterior concrete and plaster substrates.
HomeSure TileEx EX 456 W is a high performance, flexible tile adhesive developed for high-stress zones and heavy-duty applications. Certified under EN 12004 C2TES2 and IS 15477:2019 T4 classifications, it is engineered for heavy foot traffic areas, vibration-prone zones, and exterior exposure. The polymer-modified cementitious formulation provides outstanding flexibility, superior shear and tensile strength, and slip resistance. It supports fixing of all tile types and sizes, including glass tiles and artificial and natural stones, on both vertical and horizontal surfaces across internal and external locations and multiple substrates.
Commenting on the launch, Kaushal Mehta, Managing Director, Walplast Products Pvt. Ltd., said, “The launch of HomeSure TileEx EX 344 W and EX 456 W reflects our continued focus on performance-driven standards compliant products that solve real site challenges. As tile formats grow larger and application conditions become more demanding, the need for advanced cementitious adhesives becomes critical. These products are built to deliver reliability, durability, and consistency for professionals and end users alike.”
Lokesh Jain, Vice President – Business Head, Tile Adhesive, Putty & Paint Division, Walplast Products Pvt. Ltd., added, “Tile failures are most common in exterior walls and high-traffic areas exposed to movement, vibration and environmental stress. HomeSure TileEx EX-344 W delivers strong and reliable bonding for demanding exterior conditions, while EX-456 W is specially engineered with enhanced deformability and flexibility to absorb movement and withstand heavy loads without compromising tile stability. Together, these launches strengthen our premium HomeSure TileEx portfolio, offering contractors and developers greater confidence, ease of application and dependable long-term performance.”
Both products are available in 20 kg packs, offer controlled water demand, extended pot life and working time.
The launch strengthens Walplast’s HomeSure portfolio, which includes wall putty, tile adhesives, construction chemicals, admixtures, gypsum based products, textures, paints, and related building solutions. The company continues to grow its footprint across the construction ecosystem through an extensive distribution and influencer network of more than 800 distributors, 6,000 dealers, and 65,000 influencers across India.
About Walplast
Founded in 2004 by Mr. Ashok Mehta, Walplast Products Pvt. Ltd., a subsidiary of DryChem India Pvt. Ltd., is India’s third-largest manufacturer of Wall Putty and a leading player in the construction materials industry. With 25 manufacturing units, NABL-accredited R&D laboratories, and exports to over 23 countries, Walplast offers comprehensive home-building solutions under the Homesure brand. Driven by innovation, sustainability, and customer-centricity, the company continues to create long-term value across the construction ecosystem.
