Erode, (Tamil Nadu) (India), March 3rd, 2025: Tamil Nadu’s Erode district has been witnessing a quiet revolution in animal nutrition for the past 17 years. The R.G.S. Vet Nutraceuticals Coy was established by the visionary duo of Mr. R. G. Sundaram and Mr. S. Ramamoorthy in 2008. At present, it has developed into an impactful brand-producing animal feed and supplements, improving nutrition and productivity.
“When we started, we noticed that Indian farmers faced unique challenges that generic supplements couldn’t address,” recalls Mr. R. G. Sundaram. “Our mission was simple – create products that understand and meet the Indian farmer’s needs, from our climate conditions to local feed availability.”
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This farmer-first approach of R.G.S has enabled the company to become the first one in South India to integrate supplements with their RGS animal feeds, creating a comprehensive nutrition solution that tackles real problems faced by livestock owners.
Summer Solutions that Beat the Heat
As summer advances and the temperature rises, RGS ’s flagship product – “Cool Da Cow – the Coolant tonic for Summer. ” has become a necessary product for dairy farmers. This coolant has an innovative formulation with Chromium & Selenium that helps the cattle maintain an optimal rumen pH, ultimately reducing heat stress – a game-changer during the scorching Indian summers.
“Before using Cool da Cow, my cattle would produce 20% less milk during summer months,” shares Ramesh, a dairy farmer from Coimbatore. “Now, they maintain consistent production year-round, and I’ve noticed fewer health issues too.”
Beyond Basic Nutrition: The R.G.S. Difference
The company has a wide range of product portfolios according to the needs of Indian Livestock. They have developed 13 specialized products for different categories with 8 catering to the needs of cattle, and 5 to that of poultry. These products go beyond providing basic nutrition like other supplements in the market by addressing particular challenges and providing solutions for them.
Their “Milkk O Rich” supplement for cattle, is infused with organic chromium and selenium. This has been of immense help to farmers in increasing their cattle’s milk production by at least 10-15% while improving the milk’s SNF and fat content. For poultry farmers, the company has the “Milkk O Rich” that addresses the different challenges associated with bird rearing in different climates.
“Our greatest achievement isn’t just creating effective supplements,” concludes Mr. S. Ramamoorthy. “It’s seeing generations of farmers prosper because their animals are healthier and more productive. That’s the real R.G.S difference – we grow when our farmers grow.”
Building A Legacy of Trust
Being a renowned name in the industry and with the expertise of 17 years, R.G.S Vet Nutraceuticals Coy has developed a deep understanding of local farming practices. Their commitment to quality has made them a household name in the agricultural community and now RGS looks for Channel partners for all over India and International markets.
