In an era where experiential marketing is reshaping brand engagement, Vigyapan Mart has empowered one of India’s most ambitious projects for Schaeffler India. The team has conceptualised, designed, fabricated, and launched Schaeffler India’s RepXpert Training Van.
More than an advertisement, the RepXpert training van is an end-to-end mobile learning centre on the 100-Days India tour, with the aim of bringing modern automotive technical knowledge to independent workshops and mechanics across the country.
The RepXpert Training Van was launched on 19 May 2026 and started its nationwide 100-day journey on 21 May 2026. With the aim of conducting over 120 training sessions across India, the RepXpert training initiative has begun a major shift in how automotive brands connect with mechanics.
Harsha Kadam, the CEO and Managing Director of Schaeffler India, inaugurated the whole venture and began the campaign that combines technical education, product demonstrations, mechanic engagement, and experiential brand activation under one roof.
Schaeffler India’s RepXpert Mobile Training Van Is A New Benchmark for Experiential OOH Marketing:
Mobile vans have been used for a very long time for product promotions and awareness campaigns. But the RepXpert Training Van utilises it for a completely new out-of-home (OOH) marketing model.
Instead of promotion and display, the Van runs with the purpose of building a mobile ecosystem that enables meaningful, skill-focused interactions with India’s backbone of the automotive industry, the ground-level independent mechanics.
Vigyapan Mart designed, branded, and executed the whole campaign and the vehicle that utilises:
- Advanced audio-visual systems
- Branded interiors
- Demonstration spaces
- Interactive displays
It’s not just product display anymore; it’s a complete practical learning infrastructure to recreate a professional training environment. The Vigyapan Mart team designed and engineered every aspect of the Van to support the learning sessions while maintaining its flexibility to travel across cities, towns, and rural markets.
How Special Is Bringing Technical Knowledge Directly to Workshops?
India’s independent mechanics make millions of vehicles run on the roads. However, these ground-zero heroes don’t have access to advanced and structured technical training, especially in smaller cities and semi-urban regions.
The RepXpert provides the mechanics hands-on demonstrations of modern repair techniques, insights into new automotive technologies, product knowledge, and best practices from industry experts. Plus, the RepXpert training van engages them with interactive activities, certifications, and special engagement programmes that further enhance participation and learning.
In short, the RepXpert Training Van removes all barriers to professional training and brings the advanced vehicle technologies to grass-root level workshops.
How the Vigyapan Mart OOH Team Made the RepXpert Vision A Reality:
Vigyapan Mart became the exclusive partner for transforming Schaeffler India’s vision into a nationwide experiential platform. The team managed the end-to-end project with:
- Strategic planning
- Vehicle conceptualization
- Fabrication
- Interior execution
- Branding
- Technology
- Logistics,
- Planned and executed the launch event.
Vigyapan Mart led multiple teams with close coordination and created a complete mobile ecosystem that would deliver consistent learning experiences and remain durable enough to support an extensive nationwide tour.
Founders on Creating Experiences That Deliver Real Value:
Rahul Singh on the Opportunity Behind a Project of This Scale:
Rahul Singh, Founder of Vigyapan Mart, has been close to the RepXpert project from the first conversation with Schaeffler India, and shares what it took behind the scenes to turn a nationwide training mandate into a working, 100-day-ready vehicle:
“When Schaeffler first came to us, this wasn’t a brief for another branded vehicle — it was a request to build a working training infrastructure that had to hold up for 100 days on Indian roads, from metro cities to small-town workshops. That changes how you plan. Every layout, every fitting, every panel had to be engineered for durability, not just designed for a launch-day photo.”
He further added:
“Working with a brand like Schaeffler raises the bar for us internally. They operate with engineering-grade precision, and they expect the same discipline from every partner in the room — on timelines, on quality checks, on contingency planning. Being trusted with a mandate of this scale, from a global name that measures everything twice, tells us Vigyapan Mart can be relied on for more than campaigns — we can be relied on for infrastructure that represents a brand every single day, in front of an audience that will judge us on function, not just form. For the team, watching the van roll into its first stop and seeing mechanics actually engage — ask questions, get certified, come back the next day — that’s the real reward.”
Speaking about the project, Tarun Mohan, Co-Founder & Creative Director of Vigyapan Mart, said:
“The RepXpert Training Van demonstrates what experiential marketing can achieve when we build it around solving a real business challenge. Instead of creating a campaign that simply attracts attention, weVigyapan Mart created a platform that delivers lasting value to mechanics, workshops, and the brand alike.”
He further added:
“For building a mobile training centre of this scale, we utilised our expertise across design, fabrication, branding, logistics, technology integration, and on-ground execution. Our team worked closely with Schaeffler India to ensure every detail supported the learning experience. We are proud to have delivered a campaign that not only showcases innovation in experiential marketing but also contributes to strengthening India’s automotive service ecosystem.”
Setting a New Direction for Brand Activations:
The RepXpert Training Van is a new beginning in brand communication where education and experience lead the way and create deeper customer relationships. Rather than relying solely on traditional advertising, brands should now look for initiatives that offer real value to their audiences while strengthening long-term trust.
For the OOH industry, the RepXpert Mobile Training Van project shows how mobile learning infrastructure can become a powerful business tool and bring:
- Measurable engagement
- Skill development
- Meaningful brand interaction
While the RepXpert Training Van is running across the country roads, it is also establishing the new benchmark for experiential OOH campaigns, making it close to communities, empowering professionals, and redefining mobile marketing.
